Investing $1 in promoting trade yields huge results for exports and growth, ITC study finds “Investing in Trade Promotion Generates Revenue” is based on data from 94 countries and assesses the impact of the work of TPOs on national trade performance, including growth in exports and on GDP. Read more about Investing $1 in promoting trade yields huge results for exports and growth, ITC study finds Access to global value networks – a two-way street Over a year has passed from the day Finland’s national investment promotion agency Invest in Finland was merged to Finpro. The main goal was to increase general operational efficiency especially[...] Read more about Access to global value networks – a two-way street Introducing radical changes for TPO’s in an unstable political climate and turbulent tutorship pattern I drafted this "very personal pulse" couple of hours ago when sitting with my trusted mentors and colleagues Martin and Erik in a pub. We were quite sceptic about the future of the modern approach[...] Read more about Introducing radical changes for TPO’s in an unstable political climate and turbulent tutorship pattern Brand Change: why did we choose a new name for our global presence? Brand Change: why did we choose a new name for our global presence? The former Osec has been calling itself “Switzerland Global Enterprise” since May 2014 – what does it mean? “Switzerland” stands[...] Read more about Brand Change: why did we choose a new name for our global presence?